As Al Pacino once said, "Just when I thought I was out, they pull me back in." If you have been around digital advertising as long as I have, you may remember those annoying pop-under ads that would sometimes appear when you closed your browser window. They would usually be advertising for some type of spy camera or the latest Netflix offer. Thankfully, many people don't see too many of those ads today. There were a number of reasons why those ads were bad in my opinion, but the most obvious one was that the ad usually had nothing to do with the site you were leaving. As major sites have become more sophisticated they have started pitching their own offers on their logout or exit screens. I think this a great idea when executed well, especially when most people like to check that they have actually logged out before proceeding to their next site or closing their browser window.
The latest one I saw was from Discover. I had to call to renew my card and during the process they asked, "What would it take to make it easier for me to use their card." I said a lower rate and they obliged. The customer experience was so good, that after I hung up I decided to checkout their site which I rarely visit. After perusing for a bit, I logged out to see this lovely gem on the logout confirmation screen. I thought it was worth a post because it's a great example of pulling your users back into the site to engage some more. It is tastefully done and is presented at just the right time. Because of the great phone experience and site experience I will be using my card more.
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